Resume

Uniquely positioned senior producer transitioning into corporate communications bringing more than 15 years of experience as a newsroom leader. Comprehensive experience in fostering collaboration across departments, identifying workflow inefficiencies, and opportunities for growth within a company. Expertise in crafting, editing and elevating compelling stories that cut through the noise and inspire action internally and externally. Highly skilled at driving engagement through data-driven and people-centric storytelling. Achieved 35% increase in engagement time in digital content and a 25% increase in viewership on a video series compared to the daily average. Experience overseeing a budget of nearly $1M while building, hiring, and supervising a team of more than a dozen staffers.

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AREAS OF EXPERTISE

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Communications | Storytelling | Copy Writing and Editing | Content Curation & Strategy | Video Production| Team Management | Social Media | Crisis Management |Strategic Planning | Project Management | SEO| Audio |

 

WORK EXPERIENCE

 

Senior Producer/Anchor Producer | CNN | New York, NY | March 2022 – Present

Worked with executive producer, and other senior producers to shape and run a new streaming show going in-depth on one topic or story each day.

• Designed, communicated standards, and led organizational workflows for original streaming shows five days a week.

• Supervised writing and editing of compelling and engaging content for 30-min weekday streaming show on topics ranging from day’s most important national and international news, sports, business, and cultural moments.

• Responsible for writing anchor monologue and closing remarks.

• Led social media strategy to maximize the reach and engagement of show highlights by curating and editing content, optimizing language and SEO, and distributing across multiple platforms.

 

Senior Producer | CNN | New York, NY | August 2021 – March 2022

Reporter and editor working side with field teams to shape, write and produce high-profile, unique, and dynamic stories for CNN’s digital, broadcast, and social platforms. Stories saw at least 35% higher engagement time versus daily average.

• Managed production of enterprise storytelling for several beats from pre-production to post-production for broadcast and CNN Digital, reaching an average of 120 million monthly pageviews.

• Crafted and developed engaging storytelling content for CNN’s social media channels, including creating visually appealing graphics and writing compelling captions to effectively convey messages and increase audience engagement.

• Boosted performance of digital video episodes by elevating the quality of all editorial and content programming on O&O and YouTube, resulting in a 25% increase in viewership versus daily average.

• Developed and implemented comprehensive plans for enhancing content quality across departments by defining clear roles, responsibilities, and communication channels to ensure effective collaboration.

• Conducted post-mortem reviews, identified areas for improvement, and continuously iterated on the collaboration plan to maximize its impact, and foster a culture of continuous improvement and innovation.

 

Board member of NextGen R.I.S.E program, a leadership incubator across the company, to help bring new ideas to marketplace while also empowering the next generation of leaders.

• Led the launch of the "R.I.S.E." program in New York offices by collaborating with Human Resources and managers and designing and evaluating applications, empowering the next generation of leaders in the marketplace.

• Facilitated the growth of brand challenges and leadership skills through monthly workshop sessions by gathering ideas from high-level executives, securing company mentors, and designing and implementing sessions targeting specific learning goals.

 

Producer | CNN | New York, NY | November 2015 – July 2021

Spearheaded distinctive digital storytelling efforts during breaking news, special events, and featured coverage.

• Developed early framework for TV reporters to collaborate with digital teams, amplifying the reach of reporting across the company.

• Contributed to award-winning, around-the-clock coverage of the pandemic by producing CNN's Dr. Sanjay Gupta and creating daily broadcast, digital, newsletter, and podcast content.

• Key member of an Emmy award-winning team for coverage of the death of George Floyd.

• Strengthened news coverage by using investigative skills to track and uncover misinformation during the election and insurrection coverage.

 

Managing Editor of On-Screen Presentations | CNN | Atlanta, GA | February 2013 - November 2015

Hired and managed a staff of 10+ for a new breaking news product for broadcast TV; set daily editorial agenda, accuracy standards.

• Established a new team within CNN, crafting a business plan and managing a budget of $800K including scheduling and hiring freelance team members.

• Revamped an unmanned RSS feed into a fully staffed, breaking news style product that boosted viewership and revenue.

• Collaborated with CNN's graphics and design team to establish a cohesive brand identity for the product.

• Encouraged growth and development among team members through performance reviews, one-on-one meetings, mentorship, and shadowing programs.

• Directed the editorial efforts for the CNN redesign of the "CNN Ticker," implementing it across CNN digital platforms and in partnership with Samsung.

• Generated revenue through sponsorship opportunities for morning show weather segments on the Ticker.

 

Breaking News Blog Editor | CNN Digital | Atlanta, GA | March 2010 – February 2013

Writer/Producer, Editor of the 2011 EPpy Award-winning “This Just In” Blog on CNN.com for coverage including Arab Spring and Occupy Wall Street protests, deaths of Osama bin Laden and Moammar Gadhafi, and UK phone-hacking scandal.

• Led live coverage of major breaking news events, sporting events, working with and coaching reporters and producers from CNN worldwide to provide in-depth coverage.

• Worked with global bureaus to create a workflow ensuring seamless breaking news regardless of time of day.

 

News Writer | CNN Digital | Atlanta, GA | August 2008 – March 2010

• Contributed to Peabody award-winning coverage of the 2008 election and BP oil spill.

 

Freelance Writer | CNN Digital | Atlanta, GA | February 2008 – August 2008

 

COURT TV | New York, NY | June 2007 – December 2007

Writer/Reporter

 

EDUCATION

 

Bachelor of Arts (BA), Journalism and Criminal Justice, Indiana University-Bloomington, IN

 

SKILLS

Proficient in Microsoft Office Suite, Adobe Analytics, CMS platforms, Adobe InDesign, Apple Pages, Trello, Slack, Canva, SharePoint, Notetaking and transcript programs.